THE BIG LEAGUES
June 12, 2008 – 3:54 amA few years passed. We were reunited with clients from our former lives (yes, including Volvo). We connected with new ones, among them Nasdaq and New Balance. By age nine, we had grown to 16 partners and 350 other really talented people, and a lot of people had written about us. Fortune called us the new breed of agency, lean and fast . . . with partners focused on clients’ businesses.5We had built the agency on a different platform, and that was enabling us to do better work. It was a platform in which everything and everyone is accessible, everyone has access to the same information, and everyone is empowered to make things happen.
BEFORE YOU LEAP: Level the place. If you knock down walls (literally) and do away with doors and traditional hierarchies, you will foster an environment and a culture that promotes creative collaboration on the highest level—and allows for greater and more courageous thinking.
Our nontraditional structure meant we had more insights about our clients’ businesses and opportunities. We had more insightful strategies. And we had more clients who had come to believe that as their partners, we could play a deep and meaningful role in their future success.
Taken from : “Leap” A Revolution in Creative Business Strategy
One Response to “THE BIG LEAGUES”
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By Jim Spence on Jul 7, 2008 at 5:59 pm