Archive for July, 2008

MAKING THE LEAP

Monday, July 28th, 2008

So how did Branson make his leap? Virgin Records was born out of an idea Branson had for selling discounted mail-order albums through Student. He and his team settled on the brand name Virgin because they were virgins in the business world and got a kick out of the irony of ...

HIRE A DYSLEXIC, Part 2

Friday, July 25th, 2008

Bill Dreyer, a dyslexic inventor and biologist at Caltech, says he thinks in 3-D Technicolor pictures rather than words. In his mind, that is the very thing that has enabled him to come up with breakthrough theories about antibodies and to invent one of the first protein-sequencing machines, which has ...

HIRE A DYSLEXIC

Thursday, July 24th, 2008

How do you go from being a rebellious kid who always had trouble in school to an entrepreneur with one of the most recognizable brands in the world? I am going to take a leap of my own here and suggest an unlikely answer: Maybe Branson’s dyslexia helped him. Dyslexia ...

BE A RENEGADE

Tuesday, July 22nd, 2008

When people talk about leaders who have a passion for ideas, one cannot get too deep into the conversation without mention of one of the true renegades of the business world: Richard Branson, chairman of the Virgin Group. Not only does Branson love to challenge the status quo, most of ...

NO GUTS, NO GLORY

Monday, July 21st, 2008

Morita did not always win. Think of Betamax, Sony’s videotape player. If you are young, you have never heard of it—the industry standard is VHS. That is because Sony developed a technology using a tape size that few other makers adopted. Sony got crushed. But here, too, there is ...

WHO IS AGAINST CREATIVE THINKING?

Friday, July 18th, 2008

In 1995, when Fast Company first appeared on the newsstands, I gave everyone at our next 100-Day Meeting a copy. I wanted them to learn from the magazine’s insights into change—and from the companies that react swiftly to the changes around them. Later, I invited Bill Taylor, Fast Company cofounder, to ...

BUCKING THE CROWD, Part 2

Thursday, July 17th, 2008

Throughout the process, Morita came up against strong opposition from his technicians and his marketers, all of whom argued that the product was not viable and would not sell. They questioned why someone would buy a tape recorder that did not record. “[I]t embarrassed me,” Morita wrote in his memoir, ...

BUCKING THE CROWD

Wednesday, July 16th, 2008

For starters, consider a great idea that would never have become reality if a CEO had not been its sole champion: the Sony Walkman. In Chapter 2, we discussed the nonlinear thinking—the leap—that led to this revolutionary personal technology. In this chapter, we consider the man behind the brand—and how ...

Sophisticated Whistler

Tuesday, July 15th, 2008

For ski lover, whistler isn`t strange place for them. They must ever skiing there. But how about you? Are you ever visiting whistler at your holiday? if you aren`t, i`m about to talk about whistler with its amazingness and facility.

Visit South Africa

Monday, July 14th, 2008

Ever heard about Nelson Mandela? Yes, he's South African's hero, which had been jailed for 25 years, because of his struggle againts racism. But nowadays, there is no racism there. South Africa become a great country with hospitality and services for their tourist. I came across South Africa last year, and ...